3.2.- Types of cookies according to their purpose
a) Technical cookies:
They are those that allow the user to navigate through a web page, platform or application and the use of the different options or services that exist in it, including those that the editor uses to allow the management and operation of the web page and enable its functions and services, such as, for example, controlling traffic and data communication, identifying the session, accessing restricted access parts, remembering the elements that make up an order, carrying out the purchase process of an order, managing payment , control fraud linked to the security of the service, apply for registration or participation in an event, count visits for billing purposes of software licenses with which the service works (website, platform or application), use elements security while browsing, store content for video or sound broadcasting, enable dynamic content (for example, loading animation of a text or image) or share content through social networks.
Also belonging to this category, due to their technical nature, are those cookies that allow the management, in the most efficient way possible, of the advertising spaces that, as one more element of design or “layout” of the service offered to the user, the publisher has included in a web page, application or platform based on criteria such as edited content, without collecting information from users for different purposes, such as personalizing that advertising content or other content.
Technical cookies will be exempt from compliance with the obligations established in article 22.2 of the LSSI when they allow the service requested by the user to be provided, as is the case with the cookies listed in the preceding paragraphs. However, if these cookies are also used for non-exempt purposes (for example, for behavioral advertising purposes), they will be subject to these obligations.
b) Preference or personalized cookies:
They are those that allow remembering information so that the user accesses the service with certain characteristics that can differentiate their experience from that of other users, such as, for example, the language, the number of results to display when the user performs a search, the appearance or content of the service depending on the type of browser through which the user accesses the service or the region from which the user accesses the service, etc.
If it is the user himself who chooses these characteristics (for example, if he selects the language of a website by clicking on the icon of the flag of the corresponding country), cookies will be exempt from the obligations of article 22.2 of the LSSI because they are considered a service expressly requested by the user, and this as long as the cookies are exclusively for the purpose selected.
c) Analysis or measurement cookies:
They are those that allow the person responsible for them to monitor and analyze the behavior of the users of the websites to which they are linked, including the quantification of the impacts of the advertisements. The information collected through this type of cookie is used to measure the activity of the websites, application, or platform, in order to introduce improvements based on the analysis of the usage data made by the users of the service.
Regarding the treatment of data collected through analysis cookies, the WG29 stated that, although they are not exempt from the duty to obtain informed consent for their use, it is unlikely that they represent a risk to the privacy of users. provided that they are first-party cookies, that process aggregate data for strictly statistical purposes, that information is provided on their use and the possibility for users to express their refusal about their use is included.
d) Behavioral advertising cookies:
They are those that store information on the behavior of users obtained through the continuous observation of their browsing habits, which allows the development of a specific profile to display advertising based on it.